Importance of recruitment in BPO

When BPO companies first ventured into the Romanian market, they brought along with them a hype never seen before. Since working at a BPO can often get repetitive, especially for customer care executives, the onus falls on the HR to lighten up the atmosphere at work. They are accountable for creating and promoting a comfortable work culture. At first, the recruitment department was responsible primarily for payroll and staffing, but with the expansion of the industry, the need for talent recruitment grew. This is the moment the companies started hiring recruitment companies to help them fill the big number of positions available.

Whether it’s skill shortages, fast-catching automation trends, or simply the evolving nature of customer-facing operations, BPO service providers need to constantly work towards finding and recruiting quality candidates.

Recruitment companies look for suitable candidates for vacant positions with one or more companies. Based on a job description they search for suitable candidates through their website, network, job fairs, job sites and social media.

Why Recruitment Is the Most Important Business Strategy?

The career portals reports show that in Romania, the BPO industry experienced the highest rate of employment during the last year. The unemployment rate is lower, and candidates have more choices than they ever had before, that’s why recruiters have to adapt and have to promote the benefits of working at a certain company. Most candidates have decided that they’re not going to take a job if the culture isn’t good, it’s not a good fit for them, or there aren’t strong brand elements in place there.

Besides the in-house promotion of the employer brand, the recruiters from the agencies have to develop good marketing and sales skills to present an experience and not only a job to the candidate. So the company’s employer brand has to be well defined and known to everyone working in and with the company.

As the lines blur even more between marketing and recruitment, the best brands are bold and authentic, sharing ‘what it’s like to work here.’ An insight into the company culture, career progression, and colleagues, is now a must for job-seekers.

When implementing the recruitment strategy, BPOs need to build an employer brand that is effective across all the company’s headquarters. It is important to work with local employees to ensure employer branding and recruitment marketing campaigns are culturally appropriate in each region in which an employer recruits.

How to promote your company culture to attract new talent? 

Company culture is an integral part of the business. It affects nearly every aspect of a company. From recruiting top talent to improving employee satisfaction, it’s the backbone of a happy workforce. Here are 3 things each company can do to attract new talent:

1. Have a strong digital presence

Great digital presence can ensure that the business can be seen by thousands of potential candidates in the search engines, on social media and in industry forums where people can learn what the business is about. Portals like Glassdoor and Undelucram offer the candidates the possibility to find out more about the work culture, the benefits, and the growth opportunities.

2. Be transparent

The first impression the candidate gets of the company is always the most important, so try and present the company as realistic as possible. There are significant advantages to productivity, trust, culture, and morale when companies embrace transparency. 

3. Have a unique interview style

Traditional interviews have been proven ineffective in certain areas, making the candidates uncomfortable and stressed. Hiring for soft skills and culture fit increases the likelihood that new hires will succeed and thrive. Not every company is right for every person, so carefully vetting fit upfront can significantly reduce early attrition.

Successful recruitment is a direct reflection of the validity and professionalism of the business. It is essential to have a good recruitment process to attract the right kind of employees for the business needs. With the continuous growth of the BPO industry, the need for human resources is also increasing, requiring more skills and efforts form the recruitment department. How will they present the company and its brand in an authentic way and describe it? Where do they propagate the company? This is where good job descriptions, scorecards, job postings, recruitment techniques, and recruitment partners come into play.